Xiao En Group is a multicultural investment group built on the philosophy of filial piety. The founder of Xiao En Group was the late Datuk Choo Ching Hwa (1931-1996) who built his empire from scratch. Today the Group has more than 20 subsidiary companies with a wide array of industries including memorial parks management, bereavement care services, education, property development, food and beverage, tourism, tourist development, finance and accounting services.
孝"Xiao" ( Filial Piety ), in the narrow sense, indicates the primordial and fundamental interpersonal relationship. In a broader sense, it indicates the extension of family relationship to the world at large; to respect the elderly as we would our parents, and to care for the young as we would our children.
恩"En" ( Gratitude ) is built on the foundation of helping others and the effort to repay the good deeds of the people and the society.
For more info kindly contact Yf Chong at 019-215 9188
or find me at Facebook Yf Chong
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